The language we use defines our brand and how others perceive us. It is important to choose your words carefully. I often counsel people to seek advice from their boss or key customers when dealing with very controversial matters. This can help you gain their support and valuable insights you may not have considered.
When asking for this feedback it is best to frame your request as asking for their input and NOT asking for their help. If you frame the request as asking for help it may signal that you are unable to make a decision on your own. By asking instead for input you position yourself as someone who is competent but values advice of others, open to feedback and willing to listen to and work with others.
Little changes in how we communicate can equal big changes in how we are perceived by others.